Saturday, January 22, 2011

Product Downsizing

Sunday's paper had an interesting article about product downsizing, saying consumers would rather pay the same price for less than see a price increase for the same amount. Here are some examples of product downsizing the listed:
  • SCOTT TOILET PAPER: The original square was 4.5" x 4.5"; it is now 4.1" x 3.7"
  • TROPICANA ORANGE JUICE: was 64 oz.; now is 59 oz.
  • IVORY DISH DETERGENT: was 30 oz.; now 42 oz.
  • KRAFT AMERICAN CHEESE: 24 slices to 22 slices
  • COSTCO PAPER TOWELS: was 96.2 square feet; now 85 square feet
  • HAAGEN DAZS ICE CREAM: was 16 oz.; now 14 oz.
  • LANACANE FIRST AID SPRAY: was 113 g; now 99 g
  • HILLS BROTHERS COFFEE: was 34.5 oz.; now 27.8 oz.
All of that to remind you also that when things go on sale, check the amounts you are buying. It may not be a bargain!